Thursday, November 16, 2006

On iPod and Zune

One giveaway is the larger screen. Kids have good eyes. Older adults tend not to have the same visual acuity as kids. If Microsoft is going to use the Zune as a device that gives them inroads into the business community, and they're going to be placing this device on the desks of studio executives, wouldn't it be smart to make the text large enough to actually be readable by the old farts?

Fortunately, the market for iPods, in general, is driven by youngsters. So while Microsoft may have some tactical successes in undermining the politics behind the scenes of the music player business, the ultimate customer, kids, the young-at-heart, and music lovers, are living in another dimension. Microsoft will have a tougher time turning dirty-tricks into a business advantage when the end customer is the affluent consumer, not the businessman. That's one reason this Zune project could fail.

From: How Zune Will Try to Take Down the iPod

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