A brilliant piece ...
Try to understand where they are coming from. People absolutely hate to be wrong or feel stupid. While you may not agree with them, try to empathize first. From a decade and a half of very successful professional sales experience and dealing with tens of thousands of people, I can tell you without a doubt that it is better to start out by saying "I understand your concern" or "help me understand how you feel" (as in, "I understand your concern, help you understand how you feel that bringing the troops home to be with their families means Dr. Paul doesn't support them" or "I understand your concern about whether or not Ron Paul is a Real Republican, but help me understand how someone who has been a Republican for 30 years, and a libertarian for one yeartwo decades ago isn't really a Republican" or "help me understand how you feel that bringing our troops home from all over the world and back to the United States would make us less safe or bringing our National Guard home would hurt our National defense" or "I understand your concern that we need to win the war, but help me understand how we will know when we have actually won? Didn't President Bush declare 'Mission Accomplished' a few years ago? Please help me understand" than it is to start out saying "You are an idiot and your apathy and mindless following are destroying our country."
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