altruism

Of all the nonsense that twists the world, the concept of 'altruism' is the worst. People do what they want to, every time. If it pains them to make a choice - if the 'choice' looks like a 'sacrifice' - you can be sure that it is no nobler than the discomfort caused by greediness... the necessity of having to decide between two things you want when you can't have both. The ordinary bloke suffers every time he chooses between spending a buck on beer or tucking it away for his kids, between getting up to go to work and losing his job. But he always chooses that which hurts least or pleasures most. The scoundrel and the saint make the same choices on a larger scale. - Stranger in a Strange Land, Robert A. Heinlein