Friday, April 25, 2008

Sex Drive: 7 Reasons Your Boss Should Send You to Sex Conferences

When it comes to technology, it's the great unfulfilled needs that matter most. That's where the next fortunes will be made. But if you're in the tech biz, how do you know what users want if you're hanging out with techies all the time?You turn to sex. Here are seven reasons why your tech company should send you to sex conferences like Sex 2.0, Arse Elektronica and Sex in Video Games rather than to mainstream events like this week's Web 2.0 Expo.

2. Tech adapted for sex has applications outside the bedroom.

A tech conference exposes you to ideas people have already had. A sex conference exposes you to people who aren't afraid to ask for what they want, no matter how technically improbable it seems. You can use your tech-savvy brain to adapt these desires for general usage and present them to your boss. Meanwhile, you can create a sex-specific application on the side, knowing you have a willing user base waiting breathlessly for your next release.

3. Social-media platforms are built for sex.

If an application becomes crucial to lovers, they will have no problem coming up with genuine reasons to integrate that tool into their work flow. And once corporate users are on board, the paper millions are just an IPO away.

4. Young people -- your future customers -- do it with tech.

There's money in bridging old-school romance with new media, and the sex-positive community knows how to make that leap better than anyone. When today's youth get out of school, they're going to remake the world the way they want it -- and that means tech will be an essential ingredient in courtship, romance and sex. It's so essential to young people's communication now that they don't even realize they're doing it. And this is at a time when they're still spending most of their time surrounded by their peers. Just wait until they're out of school and in the workforce.

Sex Drive: 7 Reasons Your Boss Should Send You to Sex Conferences
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