I, Robot: The Man Behind the Google Phone

Mr. Rubin is also wrestling with another responsibility: trying to reinvent the cellphone on his second try. He declined to offer any insights into his strategy, and whether he has the answer won’t be clear for about a year — perhaps longer. Google has a tremendous amount of corporate momentum, and its search service is a huge consumer magnet. At the same time, wireless carriers jealously guard their networks and worry constantly about the possibility of losing control to potential competitors like Google.