Companies like Match, eHarmony, and Yahoo! (Nasdaq: YHOO) rely on serial daters to keep their premium services going. If all these lengthy registration forms are bunk, why should folks looking for love bother with the tollbooth-anchored dating sites?
It's free to post an ad on Craigslist to reach others within your town. PlentyOfFish.com is another free website that claims responsibility for 500,000 relationships last year alone. Don't forget the folks who are hooking up on free social networking sites like Facebook, News Corp.'s (NYSE: NWS) MySpace, and United Online's (Nasdaq: UNTD) Classmates.
Why would eHarmony rock a boat that is already taking on plenty of water from free matchmaking sites out there? I just don't see why eHarmony rejects a premium-paying model.
Stupid cupid. It shot itself with its own arrow.
It is impossible to enjoy idling thoroughly unless one has plenty of work to do. There is no fun in doing nothing when you have nothing to do. Wasting time is merely an occupation then, and a most exhausting one. Idleness, like kisses, to be sweet must be stolen. - Jerome K. Jerome
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